Tátil Design: Design Do Barco Mubadala Brazil Team

Zacong

You need 2 min read

·

Post on Oct 30, 2024

50 visitor like this post

Share

Tátil Design: Crafting a Winning Identity for the Mubadala Brazil Team

In the world of competitive sailing, a team's identity is more than just a logo. It's a reflection of their spirit, ambition, and commitment to excellence. For the Mubadala Brazil Team, a partnership between the renowned Emirati investment company Mubadala and the Brazilian sailing powerhouse, Tátil Design took on the challenge of crafting a brand that resonated with their ambition and the spirit of Brazilian sailing.

A Brand Embracing the Essence of Brazilian Sailing

Tátil Design's approach was rooted in understanding the team's values and translating them into a visually compelling brand identity. They recognized the deep connection between the Mubadala Brazil Team and the ocean, embracing its power and unpredictability. This connection is reflected in the bold, minimalist design, which features strong lines, vibrant colors, and a dynamic visual language that captures the essence of sailing.

The logo itself is a testament to this approach:

• A bold, stylized "M" represents both Mubadala and the powerful waves of the ocean.
• The vibrant colors evoke the energy and passion of the Brazilian sailing scene.
• The dynamic lines symbolize the constant motion and challenge of sailing.

Beyond the logo, the brand identity extends across all visual elements:

• A distinctive color palette that evokes the ocean's depth and vibrancy.
• A typeface that reflects the team's determination and precision.
• Visual elements that represent the team's key values: dedication, ambition, and teamwork.

A Brand Built for Success

The result is a brand identity that is both memorable and impactful. It serves as a powerful symbol of the team's aspirations, capturing the essence of Brazilian sailing and the spirit of the Mubadala partnership.

The Tátil Design team's approach not only reflects the team's commitment to excellence but also fosters a strong sense of community and shared purpose:

• A visual identity that unites the team, sponsors, and fans.
• A design language that can be applied across a range of platforms, from uniforms to marketing materials.

A Legacy in the Making

The Mubadala Brazil Team has already achieved significant success on the international sailing circuit, and their identity, crafted by Tátil Design, has been instrumental in building their brand and establishing a lasting legacy. The brand's minimalist, yet powerful design language resonates with the global sailing community, ensuring that the Mubadala Brazil Team stands out as a force to be reckoned with.

This partnership is a testament to the power of design to shape not just a brand but also a team's journey towards achieving greatness.