You are the race you run

You are the race you run
You are the race you run

Nike reinvents the way runners receive their race results, killing the boring excel sheet emailed to you, replacing it with something more informative, more shareable, and more you. The outcome is a unique social gif of a woman running with user race results data transformed into part of her body.

Client
Nike

Agency
BBH Singapore

Partner
Media Monks
You are the race you run
You are the race you run
You are the race you run
You are the race you run
You are the race you run