For years, millions wore Kobe’s name on their backs. This year, he wore theirs. In the name of the Mamba is an Instagram activation that tribute to Kobe Bryant retired in 2016. We created a digital illustration of Kobe Byrant shooting moment but without his name on the jersey. We then asked the fans to share it on their Instagram and tag the missing name with their name on the jersey and say the words that tribute to Kobe.