BajakJKT Building Hack

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BajakJKT Building Hack

During the first Nike BajakJKT Campaign in Jakarta, we hijacked an iconic building and transform it into an interactive vertical race. Jakarta is a very challenging city for people to run due to the daily heavy traffic, we figured if forward is not an option then we make use of upward. We invited runners to do the vertical race with the live racing results been projected on the building so the whole city people can watch the race. We gave each runner a RFID tags so that we can track on which floors are they, how fast they are running and the fastest runner of the time.

Client
Nike

Agency
BBH Singapore

Partners
Arstic
Jordi Pages
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